Crosley Color Swatches
DESIGN MANAGER/CREATIVE DIRECTOR | CROSLEY RADIO
At Crosley my formal title was Design Manager, however one of my primary roles was giving creative direction and approvals for the whole design team. Under my direction, we created the 2016 Crosley product swatch colors.
The designer, Sarah Smith, performed weeks of research finding out what is cool and hip right now in the home decor and personal style sphere and she also did some design forecasting into what would be marketable in the future. We referenced other brands, popular blogs, current trends, fashion and runway and of course, Pantone.
This level of research, thought and creativity was unprecedented in Crosley color swatches before. It was part of a greater plan of elevating Crosley’s brand and adding a component of storytelling to all of our design decisions.
Keep your eyes peeled for this year’s swatches from Crosley!
– Research and Market Analysis
– Color Swatches
– Pattern Swatches
– Product Renderings