B-Side Music Fridays
ART DIRECTOR | MUSEUM OF CONTEMPORARY ART DENVER
For summer 2015, we decided to create an overarching brand for our summer programming and hours. The program was called B-Side Music Fridays and was held in the MCA Café.
For the brand, I decided to do something elaborate and held a photoshoot to get actual people rather than stock images for my design. I orchestrated the photoshoot and worked with photographer Lee Sun Hee to actualize the photographs.
I added paint splashes and various colors to the design to make it quirky and fun. Assets included a postcard, weekly social media flyers and exterior vinyl for the building.
– Building Exterior Vinyl
– Social Media Campaign/Flyers