I’ve been thinking a lot about the term “creative director” lately. At one time, up until oh say… 3 years ago, “creative director” was an actual job title and not something that described many concepts. It was fairly straight forward; creative directors were very high level creatives. In the advertising world, they come from one of two disciplines: design or copywriting. Elsewhere, it may be a bit more ambiguous, but they are usually the head of the design department. These are the honchos up there approving the final designs. I’m not even going to make a Mad Men comparison but you get it. Big idea folks.
Nowadays, everyone and their hipster mother is a “creative director”. They organize their own Instagram account and then voila, they either become a “creative director” or “curator” (both of which are very prestigious titles). Anyway, I’ll just leave that there and refrain from further comment.
ANYWAY. As a person who will soon be without a job (like 3 more weeks, wtf), I’ve been thinking a lot about what it is I want to do next in my life. Also what do I want to do with the rest of my life? How in the bloody heck do people figure this out?! Thankfully I have the opportunity to take some time off from working and contemplate what it is that makes me happy in a job sense and all that. I always thought I’d like to work up to being a creative director for some really amazing brand that I firmly believed in. Now? I don’t know. I’m not sure I want to be a graphic designer for the next 10-15 years before I am qualified to be a cd.
Sometimes I fantasize about becoming a yoga instructor or florist or anthropologist or something absolutely different from what I am now.